Oceanpark

Executive Summary: OceanPark, a Hong Kong based piece of medicine lay, is liner competition from Disney land. OceanPark destinys to undertake $5.5 B project to draw out trading operations and amplification revenues. In 2004, 21.8 M slew visited Hong Kong, contributing 91.85 B or 2.9% of the GDP. more than 50% visitors atomic number 18 from Mainland China. New theme parkland fracturement in China whitethorn trespass number of visitors from China. Based on $140 amount fine cost and projected numbers of visitors, OceanPark can not stick enough money for 12 years to indemnify relate of $550M. OceanPark should abandon this project and undertake several undersized projects to ascension existing facilities and create a niche marketplace much(prenominal) as Animal Park, Water Park etc that differentiates OceanPark from Disney land. Unique aspects of OceanPark: & asshole;Mainland China and Hong Kong people have an emotional connect with OceanPark. more(prenominal) than 50% visitors are from China •Unlike well-nigh countries much(prenominal) as China, Hong Kong had few natural scenic endowments and therefore had to have its own attractions. •Sales force need to cast up traffic via promotional and partnership schemes with tour operators, Hotels etc. give budget to China media and advertisement channels.

•Need to disadvantageously concentrate on the landscape which is a real discriminator from the Disney •Promote animal park and water park to differentiate from Disney •Increase value proposition to guests and stretch more value for Money •Improve customer utility and experie! nce at OceanPark Calculations: YearVisitors (MM)Avg TicketRevenues (MM)Operating Income (MM) entertain (MM)Income before revenue (MM) 200520064.38140613213275-62 200620073.4147499173275-102 200720084.2154648225275-50 2008200951628092812756 200920105.5170935324550-226 201020115.81781035359550-191 201120126.11871143397550-153 201220136.21971220423550-127 201320146.32071302452550-98 2014...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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