Retail marketing Essay Example | Topics and Well Written Essays - 2250 words

sell marketing - Essay ExampleThey take little(a) supplies from the suppliers and then sell them in an open market. They indigence to keep their eyes on e genuinely aspect of the market. In fact they are the real sales agreementsmen of the products. The public buyer goes to the sellers for shopping. A normal buyer does not have access to the humannessufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what their functions are. This will feature us capable affluent to make some strategies for the retailers to achieve good PR coverage. RETAILERS Business vocabulary defines retailers as A business or person that sales goods to the consumers, as opposed to a wholesaler or supplier who normally sell their goods to another business. A p lace where a retailer commences business is known as retail parentage or departmental store. A departmental store is defined as The department store is characterized by a store with wide manakin and of late assortment and good level of customer service. An example is the shopping center to attract consumers who value comfort, safety, quality, renowned brands and greater variety of options in specialty stores. The variety stores are those that offer a wide variety of products and limited services and low prices. They sell similar products that could be found in department stores, plainly usually are not brands, or brands of self-standard of quality and service system is self service (Kotler, 2000, p. 129) in that location are certain characteristics of retailers that make them diametrical from producers and whole sellers. They are like they deal in polar varieties of the products where as producers produce the products of their brand only. Retailers have a very limited and sm all percentage of broad(a) consumers and they try to satisfy consumers by providing different types of the products and acting as a bridge between the producers and the consumers. Retailers piece and maintain a permanent contact with the consumers and they purchase as well as sell small quantities of the many products. Retailers perform different functions for different stake holders. They may let in functions for the consumers, suppliers, and manufacturers. The main general functions include sale of goods and establishing a good relationship with the consumers. A retailer acts as a middle man between producers and the consumers. Moreover he acts as an advisor to both the supplier and the buyer. He also acts as a marketing agent for different companies as he attracts consumers by briefing them about different products. The functions that are specifically performed for the customers are provision of a good stock of different finished products and maintaining enough stock of the goo ds to fulfill desirable demand of the normal consumers. A retailer does not bind himself to sale the products of some specific producer he even sales products of two competitors. Hence he offers a variety of products to the consumers. Nowadays most of the retailers also offer free home delivery service and very few of them charge for such a service. In case of any fault or dissatisfaction from the products purchased, a retailer offers after sales