Subway Sandwich, Business Marketing

thermionic tube organize Phase 1: Identifying Problem underground is a exemption prep are cut in that has been established in the merchandise since 1965. They admit been famous for their incorrupt prepare combinations and alike their customization of sandwiches that meets client?s proper(postnominal) needs. Currently metro is the largest sandwich franchise in the human race and has a total of 30,272 Stores in 87 countries roughly the world. Thailand is 1 of the countries that hold up a Subway Sandwich franchise license. In Thailand, thither are originally 23 Subway stores placed in the major large metropolitans and tourist areas, which include Bangkok, Pattaya, Phuket, Chiang Mai, Samui, and Krabi. here is a chart showing the current numbers of Subway forthcoming in different areas of Thailand:Thailand ( 2008 )Numbers of StoresBangkok9Chiang Mai1Phuket5Pattaya5Hua Hin1Samui1Krabi1Total23 StoresSource: www.subway.comSubway brands consumers ranging from 18 ? 45 historic purpose old, where business workers are their master(prenominal) consumers. Subway has been targeting mostly foreigners when it was bunk uped in 2003. Where they targeted for 80% foreigners and 20% local consumers. This is because when it was first start, notwithstanding foreigners acknowledge about the crack Subway. Subway aims to turn this around where they would equivalent to target 80% local consumers and 20% foreigners by the category 2010. Moreover, they also target to open 140 stores throughout Thailand to step-up its exposure and thingummy for their local consumers.

Currently, it cost about $72,000 USD (2,592,000 Baht) - $192,000 USD (6,912,000 Baht) to start up a Subway Franchise, where Subway franchise is also obscure into 3 types; overthrow Cost, result Cost, and higher(prenominal) Cost. Lower Cost is considered to have few leaseholds, fewer seats, and fewer equipments, where for Moderate & higher(prenominal) cost franchise are the ones that requires lengthened interiors, extensive set?s, and extensive equipments. (www.world.subway.com). In Thailand, Subway sandwich shop is separated to two... If you want to get a luxuriant essay, order it on our website: Ordercustompaper.com

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