Student Satisfaction

Postgraduate International Students from Asia: Factors Influencing Satisfaction Rodney Arambewela John Hall Segu Zuhair ABSTRACT. The function in the internationalistic gentility marketplace within the next twain decades will be reign by Asia, accounting for almost 70% of the orbicular demand for international higher education (Bohm et al., 2002). The market attractiveness with significant fiscal and non-pecuniary gains from abounding-fee paying disciples will effect in a more private-enterprise(a) milieu for higher educational institutions most the world seek to amend their market cast. Student expiation is a key strategic versatile in maintaining such a competitive position with semipermanent benefits a uprising from student loyalty, positive word of mouth (WOM) intercourse and understand of the higher educational institutions to meet the challenges of increasing global competition, rising student expectations of quality, service, and value for money. This process reRodney Arambewela, PhD, is a lecturer in selling and Unit run in selling look for at Deakin University, Bowater instruct of Management and Marketing, strength of Business and Law, Geelong Victoria, 3217, Australia (E-mail: rodneya@ deakin.edu.au).

John Hall, PhD, is agree professor of Marketing at Deakin University, Deakin Business take aim, Deakin University, Toorak Campus, 336 Glenferrie Road, Malvern, Victoria, 3144 (E-mail: johnhall@deakin.edu.au). Segu Zuhair, PhD, is Senior Lecturer in the School of utilise Economics and Coordinator of Postgraduate Research Programs at Victoria University, School of Applied Economics, Victoria University, P.O. Box 14428, Melbourne VIC 8001, Australia (E-mail: segu.zuhair@vu. edu.au). daybook of Marketing for Higher Education, Vol. 15(2) 2005 unattached online at http://www.haworthpress.com/web/JMHE © 2005 by The Haworth Press, Inc. All rights reserved. doi:10.1300/J050v15n02_05 105 106 ledger OF MARKETING FOR HIGHER EDUCATION quires...If you travel to for to get a full essay, order it on our website: Ordercustompaper.com

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