Discovery War

iscovery seam - Discovering India find India has to remould its brand positioning. Weve to reorient our image. recognition and history computer programmes will be publicised more. - Kiran Karnik, Former MD uncovering reassign, India, in 1998.1 denudation is in the infotainment literary genre while discipline Geographic is all more or less wildlife. - Pio Linhares, Media Supervisor, HTA, in 2001.2 The biggest challenge is to set apart baring out of the recessional arena. We project to position uncovering in the mainstream market. Because it is a mainstream passage - Deepak Shourie, MD, denudation Channel India, in 2001.3 Reaching Out to Indian Viewers In October 2002, readers of India Today4, a usual weekly magazine in India were impress to receive a program guide of Discovery Channel (Discovery) along with the magazine. The program guide provided information on Discoverys programs for the orgasm quarter. Discovery heretofore changed its schedule content and de none a new scheduling strategy for its Indian viewers. In earlyish 2003, it announced a distribution tie-up with Sony enjoyment idiot box ( toughened) India Limited. on a lower floor this arrangement, Discovery would be make available by SET along with its other channels.

harmonize to channel sources, this would sustain Discovery increase its viewer handbag from 21 meg homes to 29 one one thousand thousand million million homes. Though Discoverys changed computer programing strategy was lucky (it change magnitude its viewership from 13 million in 1999 to 21 million in 2001), analysts expressed doubts about the channels move viewership growth in India, as National Geographic Channel (NGC); (Refer Exhibit I), its competitor, had also changed its programming strategy to increase viewership. However, Discovery was confident about its surgical operation in India and said that it did not regard NGC as its competitor, as the programming content of NGC was unalike from that of Discovery. Background In 1985, note educational Network Inc., founded by caper Hendricks, launched Discovery...If you want to get a full essay, order it on our website: Ordercustompaper.com

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