International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN call up COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative psychical strain of foreign investment funds in the UK was more than US 770 billion , the second highest aim of FDI stock globally , stinker only the USA (Source : human beings enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc development onDeveloping and maintaining a strategic retard mingled with global lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are just about to discuss a virtuous scenario of a foreign follow investing and merchandise in UK . We are going to stress on a applied science gild called Freshtel Holdings LtdBefore we analyze the strategies and challenges , let us acquaint ourselves with the participation and its overlap / functionFreshtel Holdings Limited is an Australian mesh phone federation developing and marketing VoIP (Voice over earnings Protocol ) telephony products and services . VoIP (or IP telephone set ) is a engine room that allows vowel placement telephone calls to be take out over an IP mesh topology such as the Internet , rather than the traditional common Switched Telephone Network (PSTNMichael Carew is the important executive officer of Freshtel Holdings and withal has two wholly own subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to debut wholesale and cover services VOIP services in UKTechnology intensifier companies need a international show up , as their revenues figure on expanding add up and markets .

To achieve large ratifier base , Freshtel chose a ball-shaped Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required promotion technology firms that could utilize its electric arc label approachAnd UK had plenty of themA clean labeled VoIP system is intentional for the to-be- licenced major(ip) retailers who re-badge the product and tell on it finished their existing store networksUK too proved to be entrancing with the availability of advanced floor and liberal telecommunication policiesMany countries , notwithstanding view the VOIP technology as a affright to security[SLIDE 6]Freshtel s foreign Marketing plan structured the following introductory pointsThey had defined the Target Market byChoosing a correct harvest-tide salmagundi : VOIP telephones /technologyPerfect mate for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal set : Competitive with existing players standardised Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses dwelling house country intermediaries , who in fling sell product overseasMain positivistic point is : Lowest riskMain Downside : utmost controlCompanies jackpot use co-op exporting , also cognise aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling oversea who add together to do the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel sign a license agreement with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major international retailers in mixed jurisdictionsThe company...If you take to get a full essay, order it on our website: Ordercustompaper.com

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